BILLINGS, MONT. — Kampgrounds of America, Inc. (KOA), the largest system of privately owned campgrounds in the world, is proud to announce that Alamosa/Great Sand Dunes KOA Journey has been recognized with the prestigious KOA ICON Award. This recognition highlights campgrounds that demonstrate exceptional operational excellence, customer satisfaction, and a commitment to the KOA brand.
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BILLINGS, MONT. — Kampgrounds of America, Inc. (KOA), the largest system of privately owned campgrounds in the world, is proud to announce that Alamosa/Great Sand Dunes KOA Journey has been recognized with the prestigious KOA ICON Award. This recognition highlights campgrounds that demonstrate exceptional operational excellence, customer satisfaction, and a commitment to the KOA brand.
“We are very proud and humbled to have received the KOA Icon Award for 2024,” said Deb Hankinson, co-owner of the Alamosa/Great Sand Dunes KOA. “It came as a complete surprise! This puts us in the top 10% of KOAs and is a reflection of our above standard level of customer service to our campers. We can’t wait to continue this level of excellence in 2025.”
The KOA ICON Award is granted to the top 10% of KOA campgrounds across North America based on criteria including growth in camper nights, Net Promoter Scores (NPS)–a widely recognized customer loyalty and satisfaction metric broadly used throughout the hospitality sector–and engagement with KOA programs that drive brand excellence. Replacing the long-standing President’s and Founder’s Awards, this new recognition program focuses on measurable performance metrics and brand participation, celebrating campgrounds that consistently go above and beyond, providing superior experiences for their guests.
“Alamosa/Great Sand Dunes KOA Journey exemplifies what it means to deliver excellence in every aspect of the camping and outdoor hospitality experience,” said Toby O’Rourke, president and CEO of KOA. “Their unwavering commitment to operational excellence, camper satisfaction, and innovative engagement with KOA programs sets the standard for the entire KOA system. We are thrilled to recognize them as a KOA ICON.”
The KOA ICON recognition is part of KOA’s larger commitment to celebrating campgrounds that continuously strive to exceed guest expectations. KOA has also introduced a quarterly recognition program that highlights campgrounds with top NPS scores and those demonstrating year-over-year improvement.
Located at 6900 Juniper Lane in Alamosa, the Alamosa/Great Sand Dunes KOA Journey is open March 1 to Nov. 30. Visit KPA.com, for more information.